You’ve Recorded a Podcast Interview: What You Do Afterward Makes All the Difference

April 19, 2023 | By Women Writers Women Books | Reply More

You’ve heard it before: podcasts are the next best book tour for authors. Usually free or low-cost for authors (not so for the podcaster, but that’s a different story!), it takes a bit of time to get your query ready, prepare for the interview, and participate in the conversation with the podcaster. And boom! There you go.

For marketing to work, your reader must have the opportunity to know, like, and trust you. What better way to begin a relationship with your potential reader than allowing them to hear your voice?

That said, a lot of my author friends lament that their podcast interviews aren’t producing any real results.

“What are you doing to help that along?” I’ll ask.

And inevitably, there’s a long pause.

If that’s you, don’t feel bad. No one trains us on such things when we begin our writer’s journey.

So, from one busy author to another who also happens to be a podcaster, here are some pointers that have helped me maximize my own interviews on others’ shows.

1. If you’re given the link to the episode of your interview, by all means, use it. Use it in your social media. Send it to your email list. Put it on the News and Events page on your website. Mentioning it is one thing, linking to it is gold. You’ll increase the searchability for you and your interview and create good juju for you in the podcasting world.

2. Don’t forget when you share it, include a call to action. Remind your community of what you want them to do. “Please listen and share!,” or “Like it? Leave a review for the host.” Let people know what to do, or you’ll be one more image they absent-mindedly scroll through and like.

3. If you’re concerned your podcast host might forget to notify you of the show’s publication, subscribe to their podcast and/or social media. When you see it published, you can share it yourself, even if you find out much later than the pub date. The interview, like your book, will have value long after it’s recorded. Don’t miss out on the fun just because of an oversight.

4. Use your appearance on the podcast to pitch your next show (using the link, of course!) or public speaking gig.

In the end, remember that it doesn’t matter how many people heard the show initially. You did a good thing. You enjoyed a moment, shared of yourself, and recorded a conversation. You planted a seed.

It might be days, months, or even years before someone reaches out to say they heard your interview. It may be interviews later before they think to look up your book.

So, finish that interview, book another, and do your part to be sure that your seed blossoms.

—

Lizbeth Meredith is the author of Pieces of Me: Rescuing My Kidnapped Daughters, now a TV movie. She’s the host of Persistence U with Lizbeth. To find out more, find her at lameredith.com, and consider becoming a Patron(link is https://www.patreon.com/LizbethMeredith for $2 to $5 a month for more information like this.

PIECES OF ME, RESCUING MY KIDNAPPED DAUGHTERS, Lizbeth Meredith

Now a Lifetime television movie starring Sarah Drew, Stolen By Their Father was adapted from the story of Pieces of Me: Rescuing My Kidnapped Daughters about a young mother and her daughters face the unimaginable consequences after leaving abuse.

In 1994, Lizbeth Meredith said good-bye to her four- and six year-old daughters for a visit with their non-custodial father only to learn days later that they had been kidnapped and taken to their father’s home country of Greece.

Twenty-nine and just on the verge of making her dreams of financial independence for her and her daughters come true, Lizbeth now faced a $100,000 problem on a $10 an hour budget. For the next two years fueled by memories of her own childhood kidnapping, Lizbeth traded in her small life for a life more public, traveling to the White House and Greece, and becoming a local media sensation in order to garner interest in her efforts. The generous community of Anchorage becomes Lizbeth’s makeshift family?one that is replicated by a growing number of Greeks and expats overseas who help Lizbeth navigate the turbulent path leading back to her daughters.

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