Category: On Book Marketing
Why Your Next Best Marketing Move Might Be . . . a Friend
By Carmen Amato “We’re going analog,” he said. “Analog?” I echoed. I was speaking to David Bruns, who with J.R. Olson co-writes the military-espionage Command and Control series. He explained that they’re skipping a digital-first playbook. Instead they’re leaning into an analog marketing strategy built around thematic speaking engagements, such as with veterans’ groups. It’s […]
So Your First Novel Just Got Published…Now What?
Your dream finally came true. You wrote a book, you found a publisher who loved it as much as you do, and now, your book is in your hands. You’re officially a published author. After the unboxing and the champagne, you sit back and wait for the royalties to roll in… And that’s where the […]
Keeping Your Book in the Public’s Eye
By Carol Hoenig If you’re like me, you worked on your novel for a number of years before it’s ready for publication. Then once it is published there’s the feeling of accomplishment and celebration along with upcoming events and interviews. But about six months later you discover you’ve had your opportunity to get readers but […]
The Business Of Being An Author
By Zelly Ruskin I thought the hard part was going to be finishing the book. Then I published. The image of an author is often one of someone chewing a pencil, with wads of papers beneath their chair. Maybe they’d be deep in thought, or frazzled—or both. In today’s world, they are sitting uninspired at […]
How To Get Your Book Noticed
It’s impossible to forget the thrill of the moment when you come across a great idea for a novel. For me, the idea was a child with past life memories of being a soldier in Vietnam and the challenges this presented his mother as she looked for answers. As I wrote, this grew into alternating […]
Six Things You Can Do To Support The Authors In Your Life
By Andrea J. Stein, author of Typecast and Dear Eliza When babies are born, there are celebrations galore. Showers are thrown. Gifts are given. Visits are paid. In many ways, books are authors’ babies. They take hours and hours (truthfully, years!) of work to create and cultivate, and then they face a big world full […]
Lessons in Publishing by Marilyn Simon Rothstein
by Marilyn Simon Rothstein Getting published saves time. That’s because it’s no longer necessary to spend hours yearning to be published. Nine out of ten authors are “bestselling”. The rest are “award winning”. Almost every writer was once a lawyer. Smile at this remark, “I’m constantly lending your new book to friends. Did I mention […]
Why is Book Marketing So Damn Hard?
Why is Book Marketing So Damn Hard? I offer a marketing mastermind for writers, called 12 weeks to Book Launch Success. In this group program, I guide novelists and memoir writers to develop a successful launch plan for their book. (If this sounds interesting, more details at the end!) Before developing my program, I interviewed […]
Things I Wish I’d Known About Book Marketing
Things I wish I’d known about book marketing: A few specific tips for the author who wants to sell books as well as write them! (1) When people ask me how I found my agent, I tell them about Publishers Marketplace https://www.publishersmarketplace.com/. This is an enormous database that lists (nearly) every book deal, as well […]
How I Made Dreaded Book Marketing Fun
I was at a low. I’d just broken up with my literary agent after three years, and it felt as if my publishing dreams would never come true. I couldn’t sleep. I was cranky. When The Secret by Rhonda Byrne was published in 2006, I didn’t read it but at 2am one night the Netflix […]
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