Why Book Clubs are the New Book Tour

February 17, 2017 | By | 14 Replies More

When I announced the release date of my debut novel, The House of Bradbury, the first question people asked was, “When’s the big book tour?” After rattling off a couple of venues in the works, I was greeted with wide eyes and enthusiastic nods. I could tell my reality was suddenly being compared to every writerly movie ever seen.

Of all the things that can be romanticized about an author’s life, a glamorous tour is certainly one of them. I’m not going to lie; I kind of salivated at the idea of booking appearances. I’m an extrovert and it was easy to get swept up in Carrie Bradshaw-inspired fantasies. I wanted to celebrate, sign books, and read excerpts!

In an attempt to ground myself, I did a little research. I kept my eye on tour dates for authors I admired and attended a handful of talks in my area. I’m so glad I did. While the authors who appeared were well marketed and fairly established in their careers, few of them were able to actually fill a bookstore.

My heart broke at this realization, both for these wonderful writers and for my future self. Besides a smattering of the authors’ friends, usually only one or two other people occupied the rows of empty seats. At one reading, a writer even offered an explanation for the disappointing turnout. Social media was partly to blame, she noted.

These days, fans can access authors on places like Facebook and Instagram. Perhaps they already know so much and no longer feel compelled to show up in person. I was dumbstruck. I consider myself an author fan-girl too. I’d love any chance to meet favored novelists. Surely, there had to be others like me. But the signings I attended only confirmed what I feared to be true. Readers just weren’t showing up like they used to.

Steeling myself with my newfound findings, I scheduled a limited number of bookstore events around my launch. Working with a publicist, I came to understand that storeowners often wouldn’t slate lesser-known authors unless a guaranteed quantity of books could be sold. So, I planned book parties in the towns where I had the most support. Those events were really fun. I got the chance to share my journey and celebrate my book’s birthday. The stores that hosted, both indie and big box, were great. They promoted me and had cheery staff on hand to sell copies. I’m thankful for these retailers. It’s important to support them.

But after the festivities were over and my novel hit the shelves, I was left with a void. How was I going to reach all the other women’s fiction enthusiasts out there? Marketing helped, and so did media buzz. But I still wanted to somehow engage with readers, to introduce myself and tell my story. One day I mentioned this to a friend who was a member of an active book club. She invited me to speak to her group. I was excited. But truthfully, also a bit skeptical. Did book clubs still really exist? Weren’t they just excuses to sit around and drink wine? I accepted anyway. I adore wine just about as much as I do books, so either way it was a win.

I knew I needed to make my first book club appearance meaningful. These women were going to take time out of their busy schedules for me. I very much wanted them to get something out of it in return. So I prepared. I put together a little dog-and-pony complete with framed images, stories, and swag. The trunk of my car was packed with extra books and I took my show on the road.

That first group consisted of about eight women. They ushered me inside a cozy living room and began plying me with questions before I even unloaded my box of goodies. To my happy surprise, they’d all read the book and wanted to know details about my work process, my inspiration, and whether or not there’d be a sequel. I was totally humbled and appreciative at their sincere interest. They chose to read my book and discuss it for an entire evening. Did I mention they fed me? That’s something I discovered too, book clubs usually have a big spread when they gather. That was a perk. Don’t even get me started on the table of homemade berry pies!

What struck me that first evening was even though book choice is highly subjective, and perhaps some people didn’t love mine but were still polite, they each expressed curiosity. Inquiries were made about the publishing industry, the future of eBooks, and the difference in genres. Women raised their hands and shyly asked if it was difficult to follow my creative endeavors because they too had dreams but weren’t sure where to start. The conversation ultimately took on a bigger theme and voices chimed in about secret aspirations. I loved every minute of it.

As the summer went on, word of mouth spread and I booked around a dozen clubs. We met in homes, restaurants, and even a boutique. I signed and sold books, answered questions, and was introduced to a delightful world of bookworms. My network of readers grew and so did my grateful heart.

I’m now finishing my next novel. While I don’t know when it will release, I know one thing for sure. Book clubs will most definitely be a big part of my tour.

Nicole Meier is the author of The House of Bradbury (Sparkpress, 2016), which was named a must-read by Redbook, Coastal Living, and Sunset Magazine. Nicole is a native Southern Californian who pulled up roots and moved to the Pacific Northwest. She works as a freelance travel and lifestyle writer and lives in Oregon with her husband and three children.

Website: www.nicolemeierauthor.com

Twitter: @nmeierwrites

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Category: How To and Tips

Comments (14)

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  1. I love this conversation. As a debut novelist, I appreciate all the wonderful remarks about appearing at book clubs. Sounds satisfying to everyone.

  2. Karen Clark says:

    Do you know if book clubs tend to read hard copy books as opposed to ebooks? I’ve contacted many book clubs in the Northern California area and only one replied. I gave that club free access to my ebook.

    • Nicole Meier says:

      Hi Karen – I would say it’s a mix. Some members brought Kindles to book club meetings, while many others had a paperback copy. And some women purchased additional books at book clubs too (asked me to sign for birthday and Mother’s Day gifts).

      If you’re having trouble reaching book clubs, I’d recommend contacting your local library and finding out about doing a community book club event there. Oftentimes libraries have a better reach to avid readers.

      Hope this helps!

  3. Great article! Do you have any advice for finding book clubs?

    • Nicole Meier says:

      Thanks, glad you liked it. I would say it’s best to find book clubs on a grass roots level. First, send out a post on your social media telling friends and family that you’re starting to visit book clubs. Ask them to spread the word. Second, I’d visit your local library and put a flyer on the community bulletin board (I use Canva.com for polished-looking flyers). And you can also post something on your author web page announcing you’re available for personal and Skype book club visits. Hope this helps!

  4. JP Grider says:

    Inadvertently, I got into doing book clubs, and I have to say, I love the intimacy of them. I think this is a good thing.

  5. kim says:

    Great article! Loved it & so true! I believe book clubs are still strong bc women love AND need today that social circle that brings some much-needed “me” time & camaraderie in our crazy busy lives! Book clubs are like knitting circles which have trended like crazy again! I’m from Geneva, Switzerland but have family in Orange County & Portland & I lived in Boston. When I came back home I created my own book club of which my friends had never such a thing! It’s 5 years running now or so, we are all from completely different backgrounds, types of persons but we reunite regularly around our common love for books. I can truly say my book club is a core circle in my life which makes me feel great & grounded, especially when times get tough. I have some great sources for excellent high quality book clubs in OC, Portland, Boston AND Geneva if you would ever consider taking your “book club tour” global! We would feed you tons with a delicious variety of local foods. Get in touch! It would be our honor. All the best with your new book!

    • Nicole Meier says:

      Hi Kim – Love that you’ve created a long-standing book club of like minded women! And yes, it can be a powerful thing to gather on a regular basis like that. I love how you say your group makes you feel “great and grounded.” Everyone would be lucky to be a part of something so special. Would love to visit, maybe when my next book releases! Thanks for sharing!

  6. Great article, and great timing for me. I’ve also had many people ask, “So are you going on a book tour?” with wide eyes, likely thinking similar Carrie Bradshaw thoughts. Seems like book clubs–and maybe even online book tours–expose you to a wider audience.

  7. I so agree with you, Nicole! Talking with book clubs was one of the happiest surprises that came out of my own debut, and not just because I usually left stuffed with food. 😉

  8. Charlotte69 says:

    Definitely. And soon we will all be fighting for book clubs’ time! Haha.

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