Author Archive: Sandra Hutchison

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Can You Think Like A Publisher?

Can You Think Like A Publisher?

When you’re an author-publisher, or self-published author, you face nearly all the choices a traditional publisher faces, but in a much more intimate, more personally-invested, more personally-at-risk way. This is a wonderful in some ways, and not so good in others. For about seventeen years in my callow youth I worked in publishing as an […]

May 5, 2017 | By | Reply More
Why Won’t (Insert Name Here) Read My Book?

Why Won’t (Insert Name Here) Read My Book?

So you wrote the book, which is an amazing accomplishment. You published the book, which is another accomplishment. You also dug in and did your marketing homework and set up a great plan to connect with those readers, and began to get some good reviews, and began to get some sales. Now comes the part […]

December 26, 2016 | By | 24 Replies More