Tag: marketing

How to Build a Better Book Launch

How to Build a Better Book Launch

You have worked your heart out to write your book, sweated, been anxious, revised, revised, revised, researched, then sweated some more, revised again, copy edited, argued with designers over the book cover and at long, long last…you have a finished book. Congratulations! Now, how to give it a coming out party, to help it debut […]

Getting Your Book Into A Bookshop

Getting Your Book Into A Bookshop

I speak as a bookshop owner. Someone who loves books. Most of us that run bookshops do, so please bear in mind that if you want us to stock your book we theoretically, will lend a receptive ear. But here are a few tips to help make the whole submission process a bit easier. Running […]

April 27, 2017 | By | 2 Replies More
A Day in the Life of a Book Publicist

A Day in the Life of a Book Publicist

When I first daydreamed what it would be like to be a book publicist I imagined myself introducing an author to a packed Barnes and Noble book signing. In my daydream I also look like Angelica’s Mom from Rugrats. The reality turned out to be a bit different. When I’m asked what it’s like to […]

October 18, 2016 | By | 1 Reply More
Shouting From The Rooftops: Self Promo

Shouting From The Rooftops: Self Promo

Way back in the mists of time (2000) at the instigation of author Margaret Murphy I was one of seven northern crime writers who clubbed together to launch Murder Squad. We created a website, produced a brochure and were soon appearing at libraries and festivals throughout the country to promote our work. The impetus for […]

September 29, 2016 | By | Reply More
Asking Questions, Finding Community

Asking Questions, Finding Community

“You ask the best questions,” Kristy Woodson Harvey exclaimed, if you’ll lend me the liberty of saying people can exclaim via email. Working at home as a writer can be a lonely business, and I’ll take human contact and emotion in any form I can get some days!  But through the beautiful world of the […]

September 7, 2016 | By | 1 Reply More
Confessions of a Book Buzz Builder

Confessions of a Book Buzz Builder

When I first signed with my agent to represent my memoir, she reviewed my book proposal. I’d included this tidbit: “as a former book publicist of ten years at several major publishing houses, including Random House, Simon & Schuster and Doubleday, I have the skills to promote my book extensively.” She scribbled in the margin, […]

April 7, 2016 | By | 18 Replies More
The Dos and Don’ts of Promotional Blog Tours

The Dos and Don’ts of Promotional Blog Tours

When I invited my blog followers to host a guest post to publicise my forthcoming novel, I never imagined I’d be embarking on a marathon tour of twenty-five posts over five weeks. I’m not sure if that makes me someone to emulate or a narcissistic masochist but, for what it’s worth, here are some suggestions […]

November 13, 2015 | By | 13 Replies More
I Published My Book! Now What?

I Published My Book! Now What?

Once upon a time my writing life centered on writing, getting a short story published, writing another story, and so on. It went this way for decades. People asked me from time to time why I didn’t get a collection together, and publish an actual book. Finally, I did. All The Roads That Lead From […]

October 19, 2015 | By | 2 Replies More
5 Stories about Publishing that are No Longer True (and maybe never were)

5 Stories about Publishing that are No Longer True (and maybe never were)

Maybe all professions like to scare young hopefuls — to weed the flock, so to speak — and the publishing industry, notorious for its gloom and doom predictions, is no exception. As a graduate student in a Creative Writing department, I heard all sorts of stories from teachers and other students that made it seem […]

September 21, 2015 | By | 9 Replies More
Letter to My Pre-publication Self

Letter to My Pre-publication Self

It’s now 8 months since the book was first published, so I decided to invent time travel (patent pending) to give you a preview of what will happen and what you will learn during this crazy, baffling, exciting, scary time. You can thank me later. 1. Writing the book is not job done. It’s just […]

September 13, 2015 | By | 5 Replies More