RSSCategory: On Book Marketing

Social Media: To Share Or Not To Share?

Social Media: To Share Or Not To Share?

In this golden age of social media, I still find it a bit of a novelty that I can tweet my favourite author.  Even more so on the occasions when they tweet me back! Having this kind of direct access to an author would have been unimaginable just 20 years ago.  Back in the old […]

July 4, 2017 | By | 8 Replies More
Covering Your Assets

Covering Your Assets

  When you browse around in a bookshop or on Amazon or Barnes & Noble or wherever – what is the first thing you look for when choosing your next book? The author’s name? The amount of stars it has from reviewers? The book’s description? Or is it the book cover? I admit to often […]

May 26, 2017 | By | Reply More
How to Build a Better Book Launch

How to Build a Better Book Launch

You have worked your heart out to write your book, sweated, been anxious, revised, revised, revised, researched, then sweated some more, revised again, copy edited, argued with designers over the book cover and at long, long last…you have a finished book. Congratulations! Now, how to give it a coming out party, to help it debut […]

Promotion Is Pay, Pay, Pay as You Go

Promotion Is Pay, Pay, Pay as You Go

When you’re a published author, whether self-published, with a small publisher, or with one of the big boys, you find out pretty quickly that promotion, for the most part, falls on your shoulders—and stealthily slips its sticky fingers into your wallet. Business cards, bookmarks, Facebook ads, magazine ads, Website ads, Kirkus Reviews, BookBub, any number […]

January 15, 2017 | By | 15 Replies More
My Eight Book Deal

My Eight Book Deal

I can honestly say that I spent the first fifteen to twenty years of my writing life constructing stories that burned inside me but using characters I thought publishers and agents would like. Over the years the majority of rejections stated ‘we liked it but we just didn’t love it’. This comment caused me to […]

November 23, 2016 | By | 3 Replies More
A Day in the Life of a Publisher, with SilverWood Books

A Day in the Life of a Publisher, with SilverWood Books

SilverWood Books (silverwoodbooks.co.uk) provides self-funding authors with professional book production services, wholesale and retail book distribution, and a high level of support. Publishing Assistant Rowena Ball takes us through a typical day in the life of a dynamic publishing team… Morning Continuous communication is vital, and the day begins with running through our production schedule […]

November 10, 2016 | By | 2 Replies More
A Day in the Life of a Book Publicist

A Day in the Life of a Book Publicist

When I first daydreamed what it would be like to be a book publicist I imagined myself introducing an author to a packed Barnes and Noble book signing. In my daydream I also look like Angelica’s Mom from Rugrats. The reality turned out to be a bit different. When I’m asked what it’s like to […]

October 18, 2016 | By | 1 Reply More
Shouting From The Rooftops: Self Promo

Shouting From The Rooftops: Self Promo

Way back in the mists of time (2000) at the instigation of author Margaret Murphy I was one of seven northern crime writers who clubbed together to launch Murder Squad. We created a website, produced a brochure and were soon appearing at libraries and festivals throughout the country to promote our work. The impetus for […]

September 29, 2016 | By | Reply More
The Kindness of Strangers

The Kindness of Strangers

Three years ago the opportunity came my way to interview Fay Weldon for the Historical Novel Society. To say I seized on the chance would be an understatement. Weldon is a household name, a woman whose writing career spans 5 decades, who has written 34 novels and many short story collections, TV dramas and plays […]

September 15, 2016 | By | Reply More
Asking Questions, Finding Community

Asking Questions, Finding Community

“You ask the best questions,” Kristy Woodson Harvey exclaimed, if you’ll lend me the liberty of saying people can exclaim via email. Working at home as a writer can be a lonely business, and I’ll take human contact and emotion in any form I can get some days!  But through the beautiful world of the […]

September 7, 2016 | By | 1 Reply More