Category: On Book Marketing
Second Chances
By Anju Gattani They say cats have nine lives but life doesn’t offer a second chance, at least not in the world of publishing. One book gets one release date, your baby’s out in the world and there’s no turning back. Now, what if I told you that’s not true. Would you believe me? What […]
How To Sell Books: My Marketing Journey
I thought my romcom writing career would last forever. I didn’t make much money on my first book, She Sins at Midnight, during its debut year. But I knew going in that would probably be the case. Sales wouldn’t go gangbusters until my second book, The Reinvention of Mimi Finnegan. Which is exactly what happened. […]
You’ve Got To Have Friends: My Haphazard and Incredibly Lucky Innovations in Book Marketing
With so many books on the market, not to mention TV, films, the Internet and dozens of many other distractions clamoring for our collective attention, how does an author get her book to stand out? I don’t claim to be an expert, but as the release of my second book approaches, I think I have […]
Social Media: To Share Or Not To Share?
In this golden age of social media, I still find it a bit of a novelty that I can tweet my favourite author. Even more so on the occasions when they tweet me back! Having this kind of direct access to an author would have been unimaginable just 20 years ago. Back in the old […]
Covering Your Assets
When you browse around in a bookshop or on Amazon or Barnes & Noble or wherever – what is the first thing you look for when choosing your next book? The author’s name? The amount of stars it has from reviewers? The book’s description? Or is it the book cover? I admit to often […]
Promotion Is Pay, Pay, Pay as You Go
When you’re a published author, whether self-published, with a small publisher, or with one of the big boys, you find out pretty quickly that promotion, for the most part, falls on your shoulders—and stealthily slips its sticky fingers into your wallet. Business cards, bookmarks, Facebook ads, magazine ads, Website ads, Kirkus Reviews, BookBub, any number […]
My Eight Book Deal
I can honestly say that I spent the first fifteen to twenty years of my writing life constructing stories that burned inside me but using characters I thought publishers and agents would like. Over the years the majority of rejections stated ‘we liked it but we just didn’t love it’. This comment caused me to […]
A Day in the Life of a Publisher, with SilverWood Books
SilverWood Books (silverwoodbooks.co.uk) provides self-funding authors with professional book production services, wholesale and retail book distribution, and a high level of support. Publishing Assistant Rowena Ball takes us through a typical day in the life of a dynamic publishing team… Morning Continuous communication is vital, and the day begins with running through our production schedule […]
A Day in the Life of a Book Publicist
When I first daydreamed what it would be like to be a book publicist I imagined myself introducing an author to a packed Barnes and Noble book signing. In my daydream I also look like Angelica’s Mom from Rugrats. The reality turned out to be a bit different. When I’m asked what it’s like to […]
Shouting From The Rooftops: Self Promo
Way back in the mists of time (2000) at the instigation of author Margaret Murphy I was one of seven northern crime writers who clubbed together to launch Murder Squad. We created a website, produced a brochure and were soon appearing at libraries and festivals throughout the country to promote our work. The impetus for […]
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